WeRoad acquires Swiss TravelTribe as it targets €70M in M&A-driven growth

Traveltech company WeRoad has acquired the Swiss travel brand and community TravelTribe. Founded in 2017, WeRoad has helped more than 300,000 travellers explore over 1,000 itineraries through its network of 4,000+ Coordinators. Around 60 per cent of customers rebook annually, while a third of bookings come through word of mouth. In 2025, it launched WeMeet, bringing people together through local events and shared experiences. WeRoad raised $58 million in a Series C round led by Airbnb in May to support international expansion, including into the US. Launched in 2024 by Francesco Lorenzo and Francesco Staccone and inspired by Lorenzo’s experiences as a WeRoad Group Leader, TravelTribe built a community of more than 1,600 people in Switzerland around shared sports interests. Its experiences range from recurring sports events in Zurich and ski weekends in the Swiss Alps to trips abroad led by trip leaders, following the WeRoad model. Nearly half of the travellers who took their first T