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Chelsea FC have opened a pop-up store in Covent Garden in a bid to capitalise on Christmas shopping and festive tourist footfall.
The shop on Monmouth Street stocks club merchandise, including replica kits, Christmas jumpers and gifts and will be open seven days a week until 21 December.
It makes Chelsea the third football club with a retail outlet in central London, after Premier League rivals Liverpool and European champions Paris Saint-Germain.
“There is nowhere quite like Covent Garden during the Christmas season, which makes it the perfect home for Chelsea’s festive pop-up,” said the club’s lifestyle director Alexandra Currie.
“We want supporters and shoppers alike to enjoy a little Chelsea magic this season, whether that means the latest kit, a gift for the Blues fan in the family or a piece from our festive collection.”
It follows the launch of the club’s festive range, That’s Proper Chels, which includes Christmas jumpers and pyjamas based on popular retro kit d
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Friday, November 13, 2026
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